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Video Narrative analysis

Video Narrative Analysis

A core dimension of the Nanuk Narratives will be to make accessible collective Inuit Knowledge by using video interviews for more than video production. This will be done through an analytical strategy that members of our team have developed called a video narrative analysis. This approach helps to organize and make sense of the information, experiences, and stories shared during video interviews by blending the strengths of documentary filmmaking and qualitative research to examine human experiences and their embedded visual contexts. By taking this approach, our project will not only be able to produce creative video outputs, but also qualitative research outputs about the cultural, social, livelihood, food security, and stewardship dimensions of this work. Although formal research has not yet started, the Nanuk Narratives initiative intends to explore and analyze the knowledge shared by participants at a later stage in the project.

How it works

Rather than bringing video into qualitative analysis software, this approach does the reverse: it repurposes the coding, searching, and filtering tools within video editing software for qualitative inquiry - specifically, Lumberjack Builder and Final Cut Pro X

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We then apply keywords and other metadata to specific sections of both the transcripts and video interviews

In Lumberjack Builder, interview transcripts are connected directly to video interviews, which gives us the ability to watch, listen, and read the data all at the same time

Keywords and other metadata are then transferred to Final Cut Pro X, where this data is grouped into themes that are easily searchable, such as "Bear Behaviour"

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In this case, we've coded 35 individual clips across the dataset as discussing "bear behaviour"

Benefits

Data-Driven Storytelling

Analyzing interviews during the storytelling 

process can help identify what concepts to focus on when developing a video's narrative. 

Holistic Analysis

Watching, listening, and reading the data all at the same time can help to explore the intangible dimensions of the data, such as body language.  

Co-creation

Video data can be a more accessible way to engage participants and communities when collaborating on a project that prioritizes their own voices.

Multidimensional Outputs

Producing qualitative research outputs in addition to creative video outputs can help with reaching diverse audiences, thus contributing to a project's impact.

Additional Resources

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Summary Document
 

A four-page summary of what a video-based qualitative analysis is and the benefits based on a previous initiative called the HERD project.

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How-to Guide
 

A 40-page step-by-step guide that details the process of undertaking a video-based qualitative analysis, including tips, lessons learned, and areas for further exploration.

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Journal Article

Our peer-reviewed article about blending film and qualitative research was published in the International Journal of Qualitative Methods (2021)

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